It’s probably quite unusual for the primary reason to buy a mascara to be how easy it is to remove but that’s it for me! It does everything that every other mascara does but then it goes above and beyond; cruelty free, refillable and it literally washes off with warm water. Not recommended for swimming or walks in the rain unless that dramatic ‘black tears’ look is what you’re aiming for but at the end of your day, when the last thing you want to do is battle to remove your eye make-up, this mascara is perfection!

– Philippa Clarke

Love it so much! It’s really easy to apply, love how natural it looks, makes my lashes look really good. Comes off very easily with water so no need for makeup remover in bottles!

– Maddy

Love this powder. I wouldn’t buy any other now. Great lasting Matt finish and love the fact you can buy the refillable powder insert, such a great idea.

– Emma

I like the idea of reusable casing and the exterior design is nice however i don’t feel that this mascara offers much volume and the brush is a lot thinner than it looks in the pictures.

– Jaimee-Lee Wolfe